Gaurav Nayyar, Sweta Suman, TR.Kalai Lakshmi 2024. "Optimizing Ad Campaigns with Machine Learning: Data-Driven Approaches in Modern Media". The International Journal of Multiphysics. 18, 3 (Oct. 2024), 1746 - 1754. DOI:https://doi.org/10.52783/ijm.v18.1489.