Gaurav Nayyar, Sweta Suman, TR.Kalai Lakshmi. "Optimizing Ad Campaigns with Machine Learning: Data-Driven Approaches in Modern Media". IJM [Internet]. 2024Oct.18 [cited 2025Oct.7];18(3):1746 - 1754. Available from: https://www.themultiphysicsjournal.com/index.php/ijm/article/view/1489