Research on the Sustainable Development Strategy of Cultural Brands from the Perspective of Computer Network and All Media

Abstract

As a new era cognitive background connecting everything, the computer Internet all media era provides a new perspective for the operation and dissemination of cultural brands. Starting from the connection between multimedia and cultural brands, this article discusses how to operate cultural brands reasonably and efficiently. On the one hand, it focuses on the construction and dissemination of cultural brands themselves, with a particular emphasis on their brand cultural heritage and connotation, as well as the integration of multimedia resources for integrated marketing; On the other hand, the operational strategy needs further improvement, such as innovative operational concepts, balanced brand layout, and creating a differentiated advantage for the brand. In the context of the era of all media integration, cultural brands have created more comprehensive and three-dimensional media communication models in more diverse forms. Choosing cross media and multimedia for brand planning and operation is an inevitable choice.