The Impact of University Innovation and Entrepreneurship Education on Entrepreneurial Intentions in the Context of Big Data: The Indirect Role of Entrepreneurial Self-efficacy

Abstract

This study primarily investigates the impact of innovation and entrepreneurship education (IEE) on entrepreneurial intentions (EI) in the Context of Big Data. The survey targets full-time undergraduate students majoring in E-commerce at Chinese universities. A detailed analysis was conducted through confirmatory factor analysis, correlation analysis, and other methods. The research results indicate that IEE significantly positively affects EI and entrepreneurial self-efficacy (ESE). ESE significantly positively affects EI and mediates the impact of IEE on EI. This study delves deeply into these findings, in the context of big data, data analysis integrates into IEE to improve the entrepreneurial skills and knowledge of e-commerce students, and further enhance their entrepreneurial intentions through data-driven insight, provide advice for future research.