Evaluation of the Most Important Key Performance Indicators (KPIs) Related to Parental Satisfaction in School Selection

Abstract

The aim of this study is to evaluate the most important key performance indicators (KPIs) related to parental satisfaction with elementary schools in the cities of Yazd, Shiraz, and Isfahan. The statistical population of this research consists of parents of elementary school students in these three cities, with a sample size of 1,152 individuals selected based on Morgan's table. Data collection was conducted using a researcher-designed questionnaire consisting of 33 questions, utilizing a 7-point Likert scale. The data collection method was survey-based, and simple random sampling was employed. For data analysis, the grey TOPSIS multi-criteria decision-making technique was used. The results indicated that parents in each of the three cities have differing opinions regarding the key satisfaction indicators. The findings show that educational quality is identified as the most important factor in school selection across all cities, while factors such as diversity and inclusiveness, as well as school culture and values, ranked lower.