The Role of Green Supply Chain Management in Sustainable Business Performance with Emphasis on the Role of Managerial Innovation and Green Technology

Abstract

This study was conducted with the aim of investigating the role of green supply chain management in sustainable business performance, emphasizing the role of managerial innovation and green technology. In this study, a survey questionnaire was used to collect information related to the analysis of hypotheses, which is also considered as a field method in this study. The statistical population included managers of industrial companies present in the industrial estates of Guilan province, and accordingly, the sample size was 384 people, and the same number of questionnaires were distributed and collected. The information collected by the questionnaires was analyzed using SPSS24 and AMOS24 software using structural equation modeling. The results showed that green supply chain management has a positive and significant effect on green technology innovation, green management innovation, and sustainable business performance. Also, green technology innovation and green management innovation have a positive and significant effect on sustainable business performance. Green supply chain management, as a key factor, plays a significant role in promoting green technological and management innovations. These innovations not only help improve environmental performance, but also have a positive impact on sustainable business performance. In other words, businesses that seek to achieve sustainability in their business can pave the way for the development of green innovations in technology and management by focusing on green supply chain management.