The Media's Role in Environmental Protection and Urban Life

Abstract

This study explores the crucial role of media in promoting citizenship rights with a focus on environmental protection. Social and urban life is deeply interconnected with the environment, and citizens' environmental rights can only be fully realized when addressed collectively. This research, centered on Tehran's population, employs a researcher-developed questionnaire to measure environmental literacy across knowledge, attitude, and behavior dimensions. The study identifies significant relationships between media consumption, particularly television, and environmental awareness. Despite the challenges posed by inadequate enforcement of laws, fragmented urban management, and unchecked urban expansion, the media can play a pivotal role in fostering environmental education and awareness. By leveraging popular media networks, producing engaging content, and collaborating with planning groups, the media can enhance public understanding and proactive participation in environmental conservation. The findings underscore the importance of a well-informed, environmentally conscious society in achieving sustainable urban development.